01 / EVENT MARKETING
SERV Monster Mash
Family-focused Halloween activation featuring community partners, children's activities, and a costume contest.
Marketing strategy · Creative campaigns · Experiences
Making
marketing
matter.
I connect creative storytelling with measurable business impact—from digital campaigns to live experiences that bring communities together.
Selected impact
Results that tell a story.
A snapshot of campaign and event outcomes from my marketing work. Figures are preliminary and will be validated before the portfolio is finalized.
+30%Reported YoY revenue growth
+90%Reported match attendance increase
300K+Reported campaign impressions
50+Events supported annually
Featured projects
Work in action.
Campaigns, experiences, and creative work. Detailed case studies and original assets will be added as they are provided.
02 / EXPERIENTIAL CAMPAIGN
Glow Pickleball
Weekly entertainment concept combining social campaigns, registrations, music, and on-site guest experience.
03 / SPORTS MARKETING
Watch Parties & Fan Engagement
Game-day promotions designed to turn sports excitement into venue visits and guest engagement.
Original creative work
Concept to camera to cut.
Three original short-form videos. For each project, I developed the concept, filmed the footage, and edited the final creative.
VIDEO 01 / ORIGINAL PRODUCTION
Short-form video 1
Developed the concept, captured the footage, and edited the finished video for a social-first format.
VIDEO 02 / ORIGINAL PRODUCTION
Short-form video 2
Developed the concept, captured the footage, and edited the finished video for a social-first format.
VIDEO 03 / ORIGINAL PRODUCTION
Short-form video 3
Developed the concept, captured the footage, and edited the finished video for a social-first format.
Featured case study / Event marketing
Halloween Smash: turning seasonal excitement into visits.
SERV · October 31, 2026 · Family-focused event marketing, community partnerships, and creative production.
5.71×Revenue return on ad spend (ROAS)
300Reported attendees
+40%Reported revenue vs. prior year
881Facebook event interested
The opportunity
Develop a family-friendly seasonal experience to attract local guests, strengthen community connections, and drive venue visits.
The approach
Coordinated promotional graphics, event messaging, community partner outreach, digital promotion, and on-site activity planning.
The activation
Face painting, balloon art, pumpkin activities, children’s costume contest, and local partner participation.
The reported outcome
Approximately 300 guests attended. Revenue was reported as 40% higher than the comparable prior-year period, alongside additional walk-in traffic. These are event-level figures, not independently isolated campaign attribution.
Campaign spend: $350 · Reported campaign revenue: $2,000 · Revenue less advertising spend: $1,650 · Advertising-spend-only return: 471%. ROAS excludes staffing, vendor, and other operating costs.
Featured case study / Sports marketing
World Cup watch parties: turning fandom into foot traffic.
An integrated sports marketing campaign combining match-day content, social storytelling, and in-venue experiences at SERV.
+35%Reported tournament revenue growth YoY
+90%Reported USMNT match attendance increase
300K+Reported campaign impressions
2,500+Reported social interactions
The objective
Position SERV as a destination for soccer watch parties, build community engagement, and translate match-day interest into venue visits.
The execution
Developed match-day promotional creative, social media content, event messaging, and fan-experience storytelling across campaign channels.
Campaign creative and fan experience
Campaign metrics are reported figures from prior work and should be confirmed against underlying platform and sales reports before external use.
Promotional video campaigns
Edited and appeared on camera in both World Cup promotional videos, bringing the campaign messaging to life through short-form content.
VIDEO 01 / WORLD CUP PROMOTION
World Cup promotional video
Video editing and on-camera performance.
VIDEO 02 / WORLD CUP PROMOTION
World Cup promotional video
Video editing and on-camera performance.
Featured case study / Experiential marketing
Glow Pickleball: launching a new Friday-night experience.
SERV · October 2026 · A social-first campaign promoting glow-in-the-dark pickleball, live DJ entertainment, and evening registrations.
$119Reported paid advertising spend
Max capacityReached within three weeks of launch
$1,765.508–10 PM sales across four Fridays, excluding private events
The challenge
Introduce a new weekly entertainment experience and turn social media awareness into event registrations, walk-in participation, and guest spending.
The campaign
Promoted Friday-night glow pickleball through paid and organic social content, highlighting the DJ, glow games, and registration experience.
What the data showed
Sales from 8–10 PM, excluding private events, were $291 on October 2, $757 on October 9, $134 on October 16, and $583.50 on October 23, totaling $1,765.50 across four Fridays (average $441.38 per Friday). The event reached maximum capacity within three weeks of launch.
Optimization insight
October 23 sales were 335.4% higher than October 16, though below the October 9 peak. Compared participation and sales by time window and identified opportunities to improve on-court service and guest conversion. DJ costs were reported at $350 per night.
Sales figures reflect reported venue transactions during the consistent 8–10 PM window, with private events excluded; they are not necessarily revenue directly attributable to advertising. Registration and operating costs are shown separately; no ROI claim is made.
My role: Graphic design, videography, and video editing. I designed the campaign graphics, filmed the promotional footage, and edited the promotional video.
Campaign creative
Promotional graphics and short-form video created for the weekly Glow Pickleball experience.
About me
Creative thinking.
Business mindset.
I'm a marketing professional with experience across social media, event marketing, paid campaigns, partnerships, content production, and CRM workflows. I enjoy building campaigns that connect with people and deliver real-world outcomes.
My approach combines clear messaging, collaborative execution, creative experimentation, and a focus on performance.
Focus areas: integrated campaigns, social content, events, audience growth, email marketing, and partnerships.
Let's connect
Let's build something memorable.
Interested in my work? Connect with me during the interview or request additional examples and campaign materials.
Contact details and résumé link coming soon.